Brisbane Fashion Month: Meet the Branding, Blogging & Fashion Expert Panel

Brisbane Fashion Month launches in October, and we here at Beginning Boutique are just so excited about it! Brisbane Fashion Month is set to bring an array of exclusive events and  fashion shows – not to mention the chance of meeting Queensland’s most renowned industry professionals, stylists, designers, models, and media. It’s music to our ears! The Branding Blogging & Fashion Brunch is set to be one of the hottest agendas of the month, so here’s an insight into the expert panel!  

Meet our all-girl boss Sarah Timmerman

Sarah Timmerman, the super woman behind Beginning Boutique, is taking the fashion world by storm as an online retailer and pop-up store extraordinaire. The young entrepreneur opposed a twenty-first birthday party and instead ventured to Paris, where the concept of Beginning Boutique was born. It was the overall creative flair and customer service that Sarah experienced that ultimately led her to her life-changing decision.

It’s been a whirlwind eight years since the company’s start up. Like most entrepreneurial ideas, Beginning Boutique primarily struggled to gain traction, however the concept has now evolved into a full-throttle fashion powerhouse. Event attendees will get the inside scoop on living a life full of fashion, being a non-stop working woman, and her top tips on creating a globally recognised company!

Introducing Stacey O’Keffee
Tell us about yourself

I’m am the Director at Fashion Weekly. As a snapshot, my role involves editing, forecasting, writing, styling, publishing, and replying to hundreds of emails daily. I’ve created Fashion Weekly with a purpose to empower women through their fashion, beauty, and lifestyle choices. My favourite part is creatively pushing boundaries. Whether it be within our team, writing unique and compelling content, styling photoshoots, brainstorming innovative concepts, planning events, liaising with clients – I actually love it all. My goals are to continue steering our brand to a place of conversation and influence. We’d love to have offices nationally and internationally.

Tell us about your worst fashion faux pas!

When I was about 14 years old, I was convinced that bright pink stockings looked amazing underneath fishnets. It was an absolute teenage disaster ! 

Do you have any exciting news for us?

There are a number of exciting things happening this year. We recently dressed one of our clients for the Emmy Awards, so we are really starting to focus on our styling business within Fashion Weekly. We’re also about to launch a small section dedicated to our male readers on our website on October 18. And we’re hosting our first Melbourne Cup event with Capri by Fraser, Brisbane on November 1. There will be free flowing bubbly, a 3 course meal and a salon styled fashion show featuring designs by Sacha Drake, Urban Prima, Maiocchi, White Runway and more! We’d love to see our readers there!

What will you be talking about at the Blogging Branding and Fashion Brunch?

Well, you’ll have to come to the brunch to find out! But what I can reveal is that I’ll be sharing some tips on monetising and growing your brand. It’s going to be so much fun.

What do you think about Brisbane Fashion Month?

I love Brisbane. I really think we’re coming into our own, and with the launch of Brisbane Fashion Month, it’s proof that nothing can hold us down. We’re a creative city with plenty of fashion and style on offer. I’m so excited to see our amazing designers and labels get behind such an iconic movement that will not only help shape the future of our industry but will be used as a platform to create attention to put us on the style map.

As for what we have that other cities don’t, I think we have a fearless interpretation of fashion. We aren’t easily dictated by trends or fads and we embrace colour like no other state! In regards to talent, our designers understand resort and how to create collections to best suit our climate. We’re also super supportive of each other and we love backing the movers and shakers of Brisbane.

Finally, what three fashion items can you not leave the house without?

Sky-high stilettos, statement, shoulder-grazing earrings and my new COACH butterfly, mini-bag

Say hello to Carly Vidal Wallace
Tell us about yourself

I am from a textile family business – for the past 30 years I have grown up with the sounds of sewing machines and having sparkly fabrics all around the house. I started working in the marketing departments there, and have worked in every part of the business since. What I have a personal passion for it is the fashion and textile industry in Qld – helping our local designers. I love that every day is different. My goals are to continue running and building Brisbane Fashion Month until it is something we routinely look forward to each October.

Tell us about your worst fashion faux pas!

Some Dr Martins … 14 hole steel capped boots … the grunge phase didn’t last long with me lol but I did it well!

Do you have any exciting news for us?

I have made a great alliance with the Orange County Fashion Week to assist our young Qld designers to showcase annually at the US event, and likewise for our event to see what the latest designs from Orange County are. I think the only way to stay innovative is to collaborate and make great relationships to make sure Qld fashion stays on the world stage.

What will you be talking about at the Blogging Branding and Fashion Brunch?

At this event I will be lucky enough to open and close the event – so mostly I will be there to also learn from these industry greats. There is always something new to learn!

What do you think about Brisbane Fashion Month?

Qld as a State has such a diverse climate and landscape which create such beautiful fashion designs. The garments from far north Qld are so different from the Urban Brisbane attire. Brisbane Fashion Month is an annual outlet to showcase our diversity, but not just for runway events, but for learning, meeting and really getting inspired. It is so important the Brisbane the capital of Qld leads this annual event.

Finally, what three fashion items can you not leave the house without?

An Australian designed outfit – I try to only buy to support local business

My ballet flats – I’m always running from one meeting to another

My massive red Lancel bag that I have had for so many years – but it fits everything in so well!

Meet Elle-May Leckenby
Tell us about yourself

I am a photographer! Mainly capturing weddings & imagery for different labels. This is good because I work alongside them to create the overall aesthetic for the brand! I am also running my own blog which is a mix of style / outlook / art & landscapes and I frequently create cinemagraphs.  These work so well tied in with outfit posts because you get a feel for the movement of it all.

Tell us about your worst fashion faux pas!

JEGGINGS! 

Any exciting news for us?

I am always excited about anything I am photographing! at the moment I am working alongside a leather bag based label in London called Beara Beara, I’ve known them for a few years now, but it’s such an honour to progress with them. Also I am visiting my boyfriend soon in the US who also is an incredible inspiration to me and I’m excited to work together on projects and our own art!

What will you be talking about at the Blogging Branding and Fashion Brunch?

I’m speaking on location sourcing, style blogging, creating cinemagraphs and also photography! I would also love to talk deeper about why we create and the importance of passion/ utilising it from a real genuine place.

What are your thoughts on Brisbane Fashion Month?

I have always been so inspired by Brisbane. It’s funny because so often when I meet people overseas they say their favourite city was here in Brisbane. There is such a humility to it, and also so much untouched potential I feel. We are not over saturated by style and culture, although I feel we have such a unique experimental vibe and so much opportunity to expand on it!

Finally, what three fashion items can you not leave the house without?

Sunglasses, glasses and my grey suede boots, haha I literally wear them with almost every outfit. Even in the Summer!

Introducing Nikki Parkinson
Tell us about yourself

I’m a former journo turned full-time professional blogger and author. My blog Styling You helps women find confidence through their personal style and the community that I’ve built around my blog and social media platforms is one of support for those women. The favourite part of my job is hearing from women who I’ve helped to make a difference in their lives. To many, clothes and accessories may be superficial things but what you wear on the outside should be a reflection of who you are on the inside. Get that right and the confidence follows.

Tell us about your worst fashion faux pas!

HAH! I was a teenager in the ‘80s … every outfit was a fashion faux pas.

Any exciting news for us?

I recently launched my first online style program – the Ultimate Capsule Wardrobe Challenge. We have more than 300 ladies in the program getting support and advice to create their own capsule wardrobe for spring-summer. My seasonal online pop-up shop will also be launching on October 21. It only opens twice a year and is a carefully curated edit of 15 seasonal pieces that I show how to wear in 28 different outfit combinations.

What will you be talking about at the Blogging Branding and Fashion Brunch?

I’ll be sharing my insights on how to leverage your blog or influencer platforms from a hobby to a business. When I started eight years ago there weren’t any people, or courses or events to learn from. We had to make it up as we went along. These days most brands have a budget for influencer marketing. They see that influencers with an engaged community (it’s not always about the big numbers) sell product. Working with brands is just one way to leverage a business from your community – the key to a sustainable blogging business is to have multiple income streams. It’s hard work and long hours but if you’re working in a niche that you love then the rewards can be huge. Last year my business was awarded the Queensland Telstra Micro Business of the Year – it is very possible to make a good income from an influencer or blog-based business.

What are your thoughts on Brisbane Fashion Month?

I work closely in my business with a lot of Brisbane-based fashion brands (I’m an ambassador for FRANKiE4 Footwear and Adrift Clothing) and have been able to project their online customer base (and increase their sales) via my national audience. The feedback I receive is that other states don’t seem to have the same depth and variety that we have in fashion labels so it’s great to be able showcase that depth and variety in a month dedicated to Brisbane style.

Finally, what three fashion items can you not leave the house without?

Always a bag – a tote bag for day; clutch for night.

Shoes that look good and are comfortable to wear.

Lip gloss – not really a fashion item but I’ve been known to turn around and go home if I forget it!

To mingle with Queensland’s fashion industry experts and say hey to the Beginning Boutique Team, grab tickets to the exclusive Branding Blogging & Fashion Brunch here

By Abbey Stuart
Featured Image Model by Viviens

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s