Team BB: Meet Chloe







Introducing Chloe, BB’s super stylist and PR Manager who has a penchant for rose gold hardware and an ever-expanding collection of pastel threads.

How long have you worked at Beginning Boutique for?
I have been working at BB for almost 2 years now!
What does your typical day working at BB look like?
I don’t think there is such a thing as a typical day for my job, which is one thing I love the most about it! If it’s a Monday or a Thursday I am in the office early prepping and styling for our photo shoots. Then it’s 3 or 4 hours of working as a stylist with a model and our photographer producing amazing product pictures for our website. My role in PR involves working with bloggers and brands as well as planning events, promotions and looking after our VIP’s!
What is your favourite thing about working at BB?
My favourite thing about working at BB is working with like-minded creatives that are passionate about making BB the raddest online store in Australia. We are all under the age of 26 and love our jobs and are passionate about our roles, which contributes to the success of BB.
Have you always wanted to work in the fashion industry?
I have always loved fashion and everyone always told me I should pursue it but I always thought it was super competitive and impossible to get a job so I consider myself very lucky to have gotten a job at BB!
Any advice for someone who wants to work in fashion styling or PR?
I think some sort of study is a great idea. I have just finished a dual degree in Journalism and
Communication and although I did not learn all the practical skills I now use on a daily basis, it gives you a chance to really figure out what you what to do when you finish. You are also encouraged and often required to intern and I believe this is the best way to get experience in the industry. Although you most likely won’t be getting paid, the knowledge you will gain is invaluable, and the contacts you make also come in handy down the track. I started working at BB as an intern and have worked my way up to a full-time position that I love!
What is your current favourite trend?
That’s a tough one! I think I am going to have to say the pastel coat trend. I absolutely love wearing light and bright colours in winter, as opposed to black. I already have a few pastel coats and have been eying off another… it’s a bit of an obsession.
How would you describe your personal style?
My personal style is very trend driven and a little bit girly. I am not afraid to wear bright colours and prints but I also often tone it down with staple black and white items, and you can’t go wrong with a bit of leopard!
Who is your style icon?
A few of my fav fashionistas are Olivia Palermo, Nicole Richie and Kourtney Kardashian. They all have a bit of a girly side as well as a bit of a boho style that I love.
You always look flawless; do you have a go-to beauty product?
Wow that’s a tough one; don’t make me pick between my fake tan and my concealer! Loving Tan Deluxe Bronzing Mousse in Ultra dark and Mac Pro Longwear Concealer are can’t-live-without beauty products of mine.
Where is your favourite Brisbane hangout?
Anywhere with shops! I love going out for breakfast on the weekend’s so I am often seen at Tenerife or Bulimba trying a new cafe.
When you’re not working, what will we find you doing?
Shopping, brekky with friends or watching a trashy reality series… don’t judge!
What do you like to do to keep healthy?
I do crossfit to keep fit and also to socialise with friends at the same time!
Anything you just can’t stop eating?
Grill’d is my all time fav! I have it at least once a week.
If you were stranded on an island and could only bring 3 things, what would you bring?
Food, sunscreen and a fabulous kaftan!
If you could be a fictional character, who would you be?
Carrie Bradshaw!
Shop Chloe’s Top Picks:
You can follow Chloe on instagram @c_hloebb
Want to join the Beginning Boutique team? Keep your eye on our Career’s page for current positions.

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