Above: Wearing the ‘Boss Jacket’ $79
Happy Monday everyone! I’m so excited to share with you an interview we did with Lauren Curtis, Australia’s most popular beauty vlogger (video-blogger, I only just learnt this too!) & beauty ambassador for CLEO mag. Lauren has certainly made her mark in the world of beauty blogging, with a massive 745,000 YouTube subscriber base, a pretty unbelievable achievement at only 20 years old!
We were super keen to hear how she did it and find out some more about Loz, so here goes!
Where did you learn how to do makeup?
I’m self taught! I didn’t attend beauty school – instead I watched lots of makeup tutorials on YouTube and practiced on myself.
Whats your no.1 beauty secret?
It’s not much of a secret, but I can never stress the importance of well groomed brows. This means shaping them in a way that frames and compliments your face, trimming them and filling them in to define them. It can change your whole appearance (for the better!) in an instant!
What beauty product cant you leave the house without?
Mascara! I’ve got fair eyelashes so without mascara it looks like I don’t have any! My eyelashes are also quite long so when I apply mascara it really opens up my eyes and makes me look more awake.
Who’s your beauty inspiration?
Kim Kardashian. All of her drama aside, she has beautiful features. High, prominent cheekbones, full lips, big eyes, clear skin – everything just works together so well! She has the perfect canvas for makeup and always looks flawless.
What’s your favourite Lime Crime product?
I’d have to say the lipsticks! They have a creamy consistency, incredibly pigmented, smell yummy and have the cutest packaging. I love the shade Countessa!
How long does it take you to do your makeup each day?
Depends where I’m going! If i’m going down to the shops very briefly it will take me 10 minutes. If i’m going out shopping for the day with a friend, about 30-45 minutes. If i’m going clubbing, well… if I reaaally take my time… definitely over an hour. How bad is that!
Above: Wearing Lime Crime ‘Countessa’ Lipstick $21
What’s something most people don’t know about you?
I’m a bit of a computer nerd – I have loved them ever since I was about 8 haha! I’ve also been a passionate vegetarian for over 6 years.
Where do you want to be in 5 years?
I honestly don’t know – I’m one of those people that will ‘cross that bridge when I get to it’. I definitely want to have travelled as much as possible by then and I’d love for my YouTube channel to have branched off into other business opportunities.
What does your typical day look like?
A typical day isn’t very exciting! All of my friends have full time jobs and I don’t so I’m usually left to hang out with myself haha. I’ll wake up, have breakfast and then decide what I’m going to do for the day. If I feel like staying home I’ll watch Dr Phil (my guilty pleasure, don’t judge!) and lounge around in my PJs, then maybe watch a few horror movies. If I’m filming a video or going out shopping I’ll do my makeup then go about my day, which will usually end with a cup of tea, my beloved PJs and watching some TV! All of the fun happens on the weekends when my friends are with me!
How did you build your Instagram fan base?
Well I started advertising it on my YouTube channel which already had a large following so naturally people just began to follow me. The more followers I get the more often my photos reach the popular page, this also brings a lot of new followers in.
How did you build your YouTube fan base?
It was a slow process to begin with but once I uploaded a video that became viral it shot up from there. The more exposure my channel got the more people were subscribing to me. I invest a lot of time and effort into my videos and have spent a fair amount of money on my equipment, so I think that also comes through in my videos and people appreciate it.
What are some of your favourite Instagram accounts?
I love missalena92 (stunning Russian model), ianvcromer (makes horror-themed special FX), lindahallbergs (makeup artist), chaosmakeupartist (makeup artist), stjima (incredibly talent makeup artist/special FX) to name a few!
What opportunities have risen for you from your social media presence?
There have been so many! The main one, however, would be becoming a Beauty Ambassador for CLEO Magazine!
Above: Wearing Wine Time Playsuit $68
You can subscribe to Lauren’s channel here: http://www.youtube.com/user/laurenbeautyy
Thanks to Lauren for being such an amazing BB fan and for teaching us so much about makeup! We wish you all the success in the future!
♡ BB xx